
At the Tokyo Game Show, MSI showcased a prototype graphics card that takes the Project Zero concept to the next level by hiding the 12V-2×6 power connector under its cooler, creating a sleeker, more streamlined design. A short video from a Japanese YouTuber gave us a close-up view, revealing how the connector has been moved from its typical side position to the end of the PCB, tucked beneath the heatsink. This lets the power cable route straight back and exit through a removable backplate, avoiding messy bends.
MSI seems to have extended the PCB a bit, so the plug naturally points toward the motherboard tray without a sharp 90-degree angle. A perforated pad protects the heatsink fins where the cable passes through, and a magnetic cover snaps on top to keep everything hidden—it pops off easily when needed.

The prototype is based on a white Ventus 3X RTX 5070 Ti body, but adding the concealing backplate does cut into the flow-through space for the third fan compared to the standard Ventus setup. MSI hasn’t confirmed if this hidden-connector approach will go into production or expand to other cards, and their official show materials focused on the cooler rather than the full PCB. Still, it fits perfectly with MSI’s Project Zero vision, which already includes rear connectors on some motherboards and cases built to hide cables. Bringing graphics cards with concealed power plugs would round out the “visually wireless” idea, making PC builds look tidier and simpler for enthusiasts.

What do you think about this cable-hiding GPU design? I’d love to hear your thoughts!
Sources: @harucan5492 on YouTube, via UNIKO’s Hardware