Mozilla has named Anthony Enzor-DeMeo as its new CEO, and he aims to steer Firefox toward becoming a trusted, AI-integrated browser while expanding into a broader software ecosystem. Enzor-DeMeo, formerly Firefox’s general manager, emphasizes user agency, transparent AI, and optional features in his vision for the browser’s future. This shift sparks debate among users who value Firefox’s lightweight, independent nature.
Key Points from the CEO’s Announcement
Enzor-DeMeo outlines three core principles:
- Products must empower users with clear controls over privacy, data, and AI—making features like AI easy to disable.
- Business growth relies on transparent monetization that aligns with user trust, moving beyond heavy reliance on Google search revenue (which accounts for about 85% of Mozilla’s income).
- Firefox serves as the foundation, evolving into a “modern AI browser” alongside new trusted software tools.

He states: “People want software that is fast, modern, but also honest about what it does. They want to understand what’s happening and to have real choices. Mozilla and Firefox can be that choice.” The plan positions Mozilla as “the trusted software company,” leveraging its brand and global reach.
Community Reactions: Mixed Feelings on AI Integration
Users on X express concern over potential bloat in one of the last non-Chromium browsers. One post shouts, “NOOOOOOOOOOOOOOOOOOO,” fearing AI could undermine Firefox’s speed and simplicity. Another calls the move tone-deaf, saying management ignores why people choose Firefox. Reddit threads echo this, with some labeling it a “bad idea” that could drive users away. However, supporters note the optional AI approach, with one highlighting a “kill switch” for features.
With Firefox holding about 2.3% market share, this pivot aims to modernize while preserving independence, but it risks alienating core fans who prioritize performance over AI bells and whistles.
What This Means for PC Users
For those on Windows or Linux setups, expect optional AI tools that enhance browsing without forcing changes—think clearer privacy controls and understandable features. Mozilla plans to diversify revenue and build a trusted portfolio, potentially offering more tools for privacy-focused PC enthusiasts. If you’re a Firefox user, keep an eye on updates over the next three years.
Do you see AI as a boost for Firefox or a step too far? Share your take in the comments, and follow PCrunner for more on browser tech and AI developments.
Sources: Mozilla, via Phoronix