BenQ just unveiled the BR9708 at IAAPA Expo 2025—a purpose-built 4K projector that finally brings real theatrical color and contrast to dark rides, escape rooms, simulators, and themed attractions without the five-figure price tag.
Designed specifically for low-light, immersive environments, the BR9708 delivers:
- True 4K UHD (8.3M pixels) with 100% DCI-P3 color gamut – the same standard used in digital cinemas.
- 1200:1 native contrast – deep blacks and rich shadow detail without filters or tricks.
- Seven-point factory calibration (Delta E < 2) – ultra-consistent color across multiple units for seamless edge-blending.
- Blending-ready automation – auto-adjusts color, gamma, and alignment in multi-projector arrays.
- Centered lens + 50% vertical / 35% horizontal shift – easy installation in tight or weird spaces, plus full 360° mounting.
- 24/7 dust-resistant design – built for the non-stop demands of theme parks and FECs.
Bob Wudeck, BenQ’s senior director, summed it up perfectly:
“Attractions shouldn’t have to choose between realism and affordability. Until now, true cinema-grade color meant spending tens of thousands per projector. The BR9708 changes that.”
At under $10,000, the BR9708 is positioned to replace aging lamp-based or low-contrast projectors in everything from regional parks to high-end dark rides and projection-mapped experiences.
Availability: Available now through BenQ’s authorized AV integration partners.
What do you think—game-changer for smaller parks and indie creators? I’d love to hear your thoughts!
Source: BenQ
