AMD is gearing up for a GPU price increase, with skyrocketing memory costs as the main culprit, according to reports from Chinese Board Channels forum. AMD has reportedly informed partners that the climb in memory prices means its upcoming GPUs will carry higher tags. The first small bump in October never really hit retail, but this one is expected to be bigger and affect everything from Radeon gaming cards to workstation and AI GPUs. No official date or comment from AMD yet, but the memory crunch is real.
The AI boom is gobbling up supply, pushing DDR5 prices up as much as 60% since September and overall DRAM up 170% year-over-year. GDDR6, key for most graphics cards, has risen about 30% as makers shift focus to server DDR5, HBM, and AI gear. Gamers are feeling the pinch too—the Radeon RX 9070 XT had just stabilized, with one ASRock Challenger model dipping to its $599 MSRP in the US and European prices finally cooling after months of markups. NVIDIA is rumored to follow with a similar hike in early 2026. Neither company is to blame; they’re both squeezed by the same supply issues. As always, it could take weeks for changes to show at stores.
What do you think about these GPU price hikes? I’d love to hear your thoughts!
Source:Â Videocardz
